Everyone is welcome here

‘Inclusive’ is and always has been one of our core values.

When we say everyone is welcome here, we mean:

• Every child, whatever their background, culture or family structure.
• Every colleague, coach and partner school staff member.
• Every family and carer who trusts us with their young people.

Children learn best – and enjoy being active most – when they feel they belong. That sense of belonging comes from the small things they see and hear every day: how adults talk to them, how their friends are encouraged to behave, and whether their own family and identity feel “normal” and accepted.

Our job is to make sure the answer to that is yes.

Pride Month can mean different things to different people.

For us, working with children and young people, it is first and foremost about safety, respect and tackling bullying.

We know that:

• Some children have LGBTQ+ family members or carers.
• Some are beginning to explore who they are as they grow older.
• All children will hear words, jokes or comments from peers that can hurt.

Marking Pride Month in a child-centred way means:

• Reinforcing that using any identity as an insult is never acceptable.
• Reminding children that everyone deserves to be treated with kindness.
• Showing that all families – in all their shapes and sizes – are respected and welcome.

Our focus is on values: how we speak to one another, how we behave as teammates, and how we make sure no one is left out because of who they are or what their family looks like.

Children notice what adults do more than what we say. That’s why our approach to inclusion is woven into everyday practice, not just special occasions.

In practical terms, this looks like:

• Using language that recognises different families – talking about “grown‑ups” or “adults at home” as well as “mum and dad”.
• Setting clear expectations at the start of sessions: no name‑calling, no put‑downs, and no one left on the sidelines.
• Challenging unkind language and behaviour calmly and consistently, including homophobic or transphobic comments.
• Encouraging teamwork, empathy and encouragement – so children cheer each other on, not tear each other down.

We also work closely with schools to ensure our programmes support their wider work on relationships, health and wellbeing education, always in line with age-appropriate guidance and school policies.

We know that trusting someone else with your child is a big step. You want to be confident that they are safe, supported and respected.

Our promise to families is that:

• We will always prioritise safeguarding and emotional safety.
• We will not ask children to share personal information about their identity in front of others.
• We will address all bullying, regardless of its focus, as part of our zero‑tolerance approach to unkind behaviour.

If you ever have questions about how we talk about inclusion, or anything else related to our programmes, we want you to feel able to ask. Open, respectful conversations with families help us to support children better.

We’re proud to work with schools, trusts and community partners who share our belief that every child deserves to feel they belong.

Together, we:

• Create environments where children can be active without fear of judgement.
• Build confidence and resilience through sport and physical activity.
• Model how to treat each other with fairness, empathy and respect.

Our “everyone is welcome here” approach supports schools’ own inclusion and anti‑bullying work. It also helps prepare young people for a diverse world, where understanding and respecting differences is a strength.

Pride Month is a moment in the calendar, but the values it highlights are year‑round for us.

We will keep:

• Listening to children and families about their experiences.
• Reflecting on our own practice and language.
• Working with schools to ensure our sessions are positive, safe and welcoming for every child.

Everyone is welcome here – and we are committed to making sure that when children step into an ActiveMe 360 session, they feel that in the way they are greeted, coached and celebrated.

If you’d like to know more about our approach to inclusion and wellbeing, or how we can support your school or community, we’d be happy to talk.