Our purpose has always been to create a safe, fun and inclusive space where children can grow, develop, and flourish—physically, mentally, and socially—through the power of sport, physical activity, and creative expression. We are so proud of the positive impact we’ve been able to make alongside everyone we engage with on our holiday camps and at our wraparound provision.
It’s this purpose that keeps us going, but like many others, individuals and businesses alike, we have felt the financial pressures of the latest Autumn Budget.
Effective from 1st April 2025, we have had to make the decision of increasing our ActivePlus wraparound provision and our Holiday Camp pricing. This decision comes after careful consideration of the rising operational costs faced by the business and is necessary to continue delivering the high-quality service families and children have come to expect from us.
In 2024, we implemented a phased approach to price increases, with only two of our hub venues adjusting to the full ActivePlus offering. The remaining paid camps maintained their pricing to keep costs as manageable as possible for our families.
However, the recent Government Autumn Budget has led to significant increases in operating costs, including staffing and business overheads. To ensure we can continue providing quality care, offer fair wages to our employees, and sustain our offerings, we unfortunately had to make the necessary decision to raise prices.
What’s changing?
ActivePlus Provision (extended childcare hours during term time and holiday camps):
- Hourly rate: £5.40
- 1 hour 15-minute session: £7.50 (inclusive of food)
- Extended after school session: £15 (inclusive of food)
Holiday Camp Standard Day (8:45am – 3:45pm or 9am – 4pm):
- Holiday Camp Standard Day Hourly Rate: £3.75
Support available
We understand that any price increase can be a challenge, which is why we want to ensure you’re aware of all our offers and programmes available to help you keep prices down.
- Mini Campers initiative: Children aged 4 and in Reception (Year R) can attend free of charge until they turn 5.
- Sibling Discount: This year, we’re introducing a sibling discount for term-time wraparound bookings, which was previously only available for holiday camps.
- Active Saver discount: Access a 15% discount on all bookings when you book within the early saver window.
- Childcare vouchers and Tax-Free childcare: You can continue to use childcare vouchers and the government’s tax-free childcare scheme on wraparound and holiday programme bookings.
Secure 2024 pricing for all your 2025 bookings:
We’ve already made camps available for booking until October Half Term on our booking system, so you can secure your place at the current 2024 prices if you book and pay before the increase comes into effect in April.
Important scheduling note:
Our booking site for wraparound and holiday camp bookings will be closed from 8am – 1pm on 1st April for the price changeover. We will keep you updated with this site closure and will let you know when we’re back up and running.
Our commitment to giving back:
While prices are rising, we continue to remain committed to our community. As a social enterprise, we are proud to reinvest up to 65% of our profits back into the communities and young people we work with. When you choose ActiveMe 360, you’re contributing to a positive impact in the lives of others. Find out more about our Social Value commitment and how our profits are being reinvested: Social Value Commitment | Active Me 360
We appreciate your continued support as we navigate these changes.