What is Social Value?
To us, Social Value is about contributing to a better society by addressing social, economic, and environmental needs in the present, and for a sustainable future. Social value refers to the broader benefits that organisations, projects, or actions create for society beyond financial or economic gains. It encompasses positive impacts on people, communities, and the environment, such as improving health and wellbeing, increasing social equity, fostering community resilience, and enhancing environmental sustainability.
What does Social Value look like at ActiveMe 360?
As of November 2024, we’ve been accredited the Bronze Social Value Quality Mark which means ‘We’ve pledged to create, measure and independently report our social value.’
Social Value Quality Mark CIC is an independent social enterprise that challenges rigour, celebrates high standards and drives local spend. The purpose of the Quality Mark is to cultivate and recognise the highest known standards in values-led business. It was created to assist organisations to demonstrate social impact and value claims, and also helps them to align with current legislation.
There are 4 levels of accreditation, each acknowledging an increasing level of maturity in terms of social value measurement, development and reporting. It is one of the most rigorously tested standards of its kind in the UK.
We plan to publish the Social Value pledges we’ve developed in 2025 and begin reporting our impact on a quarterly basis. We will also publish an annual Social Value Impact Report at the end of the company financial year on our website and across our digital channels.
Now we’ve secured the Bronze, we intend to apply for our Silver application in late 2025.
How will we measure performance against Social Value pledges?
Once we’ve published our pledges, we will also publish the supporting Key Value Indicators (KVI). Using an online analysis tool through Impact Reporting, we will be able to monitor data and trends on a daily/weekly/monthly basis and make decisions to continue leaving a positive impact – financially, socially and environmentally – in the communities we work in.
KVI pledges and reporting coming 2025
Our Active values
Aspiration
Community
Trust
Inclusive
Vitality
Empowerment
Our purpose. Our 'Why'.
Our mission
Safety
As an organisation our Safety value underpins everything we do from the policies we follow, the rules we enforce and the team we work with.
Social Value
As a proud Social Enterprise, we do things differently to ensure our profits are reinvested back into local communities, to encourage positive social change for your children and your family. As part of this commitment, we engaged the services of Social Value Business (SVB), an organisation that helps businesses to understand their social value and Environment Social Governance (ESG) to accelerate growth, inspire loyalty, win business and build reputation.
By working with SVB, we’ve been able to see what value our services and reinvestments are currently adding to local communities, what more we could be doing, and how best to measure the impact of our commitments.