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Why did we become a Real Living Wage Employer?


During today’s challenging economic climate, where the burdens of skyrocketing living costs, uncertainty surrounding pay, and the widespread of unpredictable zero-hour contracts cast long shadows, our dedication to both our community and the remarkable individuals who bring ActiveMe 360 to life burns even brighter. We’re not solely focused on the business; it’s the incredible people who infuse vitality into every side of our operations that truly matter. 

But why did we choose to become a Real Living Wage employer? Consider this: according to recent data from the Living Wage Foundation, a staggering 21% of the UK workforce is still paid below the Real Living Wage. It’s a startling reality that demands action.  

For us, it’s not just about numbers; it’s about recognizing the real struggles faced by individuals and families trying to make ends meet. We believe that every member of our team deserves not just a wage, but a wage that accounts for the true costs of living in today’s world. By embracing the Real Living Wage, we are not just making a statement; we are part of a movement that aims to create a fairer and more sustainable future for all. 

But why go through the effort of becoming Real Living Wage certified? 

  • Fairness and Equity: We believe in providing fair compensation to all our employees. The Real Living Wage ensures that every member of our team is paid a wage that reflects the cost of living, regardless of their role or position within the company. This commitment to equity reinforces our dedication to treating all employees with respect and dignity. 
  • Enhanced Employee Wellbeing: Financial stress can take a toll on an individual’s wellbeing, both at work and in their personal lives. By paying the Real Living Wage, we alleviate some of this stress, allowing our employees to focus on their work and enjoy a better work-life balance. A content and financially secure workforce is a more motivated and productive one. 
  • Attracting and Retaining Talent: Being a Real Living Wage employer sets us apart as an employer of choice. It attracts top talent who are seeking ethical and responsible employers. Moreover, it helps us retain our current employees, as they are more likely to stay with a company that values their financial security and overall welfare. 
  • Improving Local Communities: Paying a Real Living Wage not only benefits our employees but also contributes to the economic wellbeing of the communities in which we operate. When employees are paid fairly, they have more disposable income to spend locally, stimulating the local economy and helping it thrive. 


Becoming a Real Living Wage employer is not just a business decision; it’s a moral and ethical choice. It aligns with our values of fairness, equity, and social responsibility, and it positively impacts our employees, our communities, and our reputation. By making this commitment, we hope to inspire positive change in the business world and contribute to a more equitable and prosperous society.  


You can find out more details, including our obligations as an employer, by visiting the Living Wage Foundation website.